Meet our Founder

Chelsea Brown is a mother of three littles who runs on ridiculous amounts of coffee and a whole lot of Jesus. Married to her high school sweetheart Eric, this Memphis native has a strong passion for helping fellow moms find fashion that is mom friendly while still being on trend and with prices won’t prompt a call to the divorce lawyer. She looks for versatile pieces that can carry a mom through her busy day of activities. From work, to the ballpark, to occasional dinners without the kids, the team at EK has you covered. Chelsea is on a mission to create a new shopping experience that is supportive and empowers women.