About Us

    Meet Chelsea and learn how EK came about


Welcome to the Emerson Kate family! We’re so glad you’re here. Emerson Kate Boutique was created to help every woman feel beautiful and confident. With clothing that is always on trend and moves with ease from the soccer field to date night, we curate beautiful, quality, and functional pieces for your life. Founder and owner Chelsea Brown opened Emerson Kate Boutique in 2016 as a company of moms for moms, and we continue that leadership in our operations.
#MomLife is real, and shopping during daytime boutique hours between naptime and laundry and running our households and lives is not always an option. Dragging the littles to wander endless department store racks and wedging into cramped dressing rooms can be nauseating. And did we mention that five other ladies had on that same Target dress you just bought last week? There had to be a better way.
EK started as a way to make retail for moms better. Starting with private, in-home styling at “trunk shows” in late 2016, we have not slowed down since. As shoppers started to need online options, we launched our website the following year, and continue to host fun live sales and shopping options on Facebook as well. As more and more customers asked for a traditional storefront location, we decided it was time to make the leap and opened our first brick and mortar location in Corinth, MS, in 2018. Our Murfreesboro store rounded out our EK family in Feburary 2019. Unfortunately, Covid forced us to close our Corinth location in September of 2020.   
It’s so easy to lose ourselves in caring for our families. At EK, we want to care for the mamas just as much, and created a place for every mom to find her own sense of style within a supportive community of women — without breaking the bank. We will ALWAYS tell you if that color washes you out or if there is a better option for your shape, but more importantly, we do it with love because we want you to feel and look your best. You deserve to feel beautiful and have confidence in knowing you look great.
All of our employees have completed a rigorous training program on body shape, coloring, and fabric content. This means your Stylist is able to style you from head to toe. If you've ever felt intimidated walking into a boutique because you didn’t feel thin enough or rich enough, know we are different. We are on a mission to change boutique culture. We want to encourage you and help you find that perfect outfit that makes you look and more importantly feel beautiful in your own skin, regardless of what you’re wearing.
“Family comes first” is the other founding principle here at EK. Family is priority and while clothes are important, family will always come first. We stand behind our Stylists and their families. We strive to create a supportive and uplifting environment for both our customers and employees that makes a positive impact on all those involved.
Come see us and see what makes EK different. Bring your kiddos, don’t wear make up unless you want to, and let us get to know you. We can’t wait to see you.